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Regardless of who is currently being marketed to, numerous variables, such as the standpoint the marketers will use. These market orientations figure out how marketers will method the arranging stage of marketing and advertising. This leads into the marketing and advertising mix, which outlines the specifics of the merchandise and how it will be sold. This can in turn, be affected by the environment surrounding the merchandise , the benefits of marketing and advertising research and market research, and the characteristics of the product’s target market.

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After these variables are established, marketers should then choose what methods will be utilized to market the merchandise. This choice is based mostly on the variables analyzed in the arranging stage as effectively as the place the merchandise is in the merchandise existence cycle.