Jeep is a brand of American automobile and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a element of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous proprietor American Motors Corporation (AMC).
Jeep’s current product range consists solely of sport utility automobiles and off-road automobiles, but has also incorporated pickup trucks and roadsters in the past Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a market segment the Wagoneer is regarded as to have produced. Jeep offered one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s best offering brand in the U.S. in the course of the initial half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to sell Jeep-branded automobiles, and if Jeep were spun off into a separate company, it is estimated to be well worth in between $22 and $33.five billion—slightly much more than all of FCA (US).
Prior to 1940 the term “jeep” had been utilised as U.S. Army slang for new recruits or automobiles, but the Planet War II “jeep” that went into production in 1941 particularly tied the name to this light military 4×4, arguably producing them the oldest four-wheel drive mass-production automobiles now known as SUVs. The Jeep became the major light four-wheel-drive automobile of the United States Army and the Allies in the course of Planet War II, as effectively as the postwar period. The term became widespread throughout the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous Planet War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility automobiles this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. Several Jeep variants serving equivalent military and civilian roles have since been designed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the initial CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in production since 1986. With its reliable axles and open top, the Wrangler has been named the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary three-decade production runs of a single body generation.
In lowercase, the term “jeep” continues to be utilised as a generic term for automobiles inspired by the Jeep that are suitable for use on rough terrain.