Natural search visits from Google are reportedly down compared to final yr, even though natural visits from DuckDuckGo are up substantially.
Merkle’s digital marketing report for Q2 2019 displays that Google’s natural search visits are down eight% from the same time period in 2018. Natural visits from Bing and Yahoo are down as well, with declines of 26% and 11% respectively. The only key search engine to deliver natural search check out growth final quarter is DuckDuckGo, with 49% much more visits general. Searching at mobile visits particularly, DuckDuckGo is up 64% yr-over-yr. DuckDuckGo’s growth in mobile search was so robust that its natural search share on mobile has doubled from .3% to .6%.
In spite of Google’s lack of growth in natural search visits, it nonetheless managed to acquire 1% natural search check out share final quarter. Nevertheless, that seems to be at the cost of Bing losing 1% of its natural search check out share. Now that we’ve looked at distinct search engines, here’s a look at the general natural search industry in Q2 2019
Natural Search in Q2 2019
Natural search developed 23% of all site visits in Q2 2019. Total visits developed by natural search fell 6% yr-over-yr in Q2 2019, which is down even even more from a two% decline in Q1 2019. Natural search visits have been down across all units but particularly so on mobile phones, where check out growth dropped from 13% in Q1 2019 to five% in Q2 2019.
Information displays that paid search visits on phones could be cutting into natural visits. Phones and tablets developed 59% of natural search visits in Q2 2019, compared to 65% of paid search visits. In accordance to Merkle, this was the weakest rate of growth for mobile phone natural search because mid-2016. The two biggest share gainers in Q2 2019 have been paid search and direct site visits.